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Welcome to the newly designed Label Guide.  We are currently working on new topics and content.  We love to hear your feedback.

Check out our new feature articles for great labeling tips.


Packaging is a key part of any product.  We have listed some other great packaging resources below.

Full Color Labels

Full color labels are the ultimate in labels. Studies have revealed that the use of color increases readership and retention by 50% or more.  If your product will be sold in a retail environment then color labels will be critical to your success --- so be prepared to spend some money.


Full color labels are created through 4 color process printing.  Four color process is a system where a color image is separated into 4 different color values by the use of filters and screens.  The result is a color separation of 4 images that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (Red), yellow and black, reproduces the original color image. 

Many companies who do printed labels are able to do 4 color process printing, but quality can definitely vary from supplier to supplier and in many cases you get what you pay for.  What should you expect to pay for?  Setup charges are typically plate and film charges.  The film is used to create a printing plate that is used to print a particular color on the label.  The plate and film charge are per color used typically vary from $25-$80 per color used and are one-time charges.  The label manufacturer keeps these plates on file for future runs of the same label. 


 Recommended suppliers for full color process labels:

The Guide's Pick...
Consolidated Label - Manufacture of custom printed pressure sensitive labels for a wide variety of industries.
 
Recommended Suppliers (Listed Alphabetically)
Consolidated Label - Manufacture of custom printed pressure sensitive labels for a wide variety of industries.

Mail questions or comments to theguide@thelabelguide.com .